The company’s advertising catalogue will certainly prove useful both during everyday meetings with customers and during trade fairs, events and various business events. What is the difference between them and how to choose an advertising catalogue that will bring the competition into the seat?
Why do I need a business directory?
The answer depends of course on the size, specifics and profile of your business. However, the truth is that catalogues are useful for most businesses. Advertising catalogues for companies allow you to present your company in a clear, effective form, from which you can not take your eyes off.
Advertising folders are perfect for trade fairs and business meetings – they are a practical complement to conversations with contractors. Advertising catalogues allow you to quickly present our projects, products and other details of our business. It is a good summary or prelude to conversations with customers. By handing out brochures, we give interested customers a ticket to get to know our company better and establish fruitful cooperation.
What should advertising catalogues be?
Professional catalogues for companies should be legible, aesthetic and refined both in terms of text and graphics. It is also important that they are consistent with the image of your company and the visual identification book (if you have one). When designing catalogues, it is worth paying attention to the correct and intriguing content, print quality and materials on which it will be printed. The most important points will be discussed below.
When designing advertising brochures, pay attention to a good composition, the right line, as well as the typeface used (its cut, size and kerning). It is also important not to overload the catalogue with information. Remember, it’s all about getting the client interested, not overwhelming them with information.
It is important not to overload the information catalogue, but also to make it suitable and applied (its cut, size and kerning). It is also important not to overload the catalogue with information. Remember that the point is to interest the customer, not to overwhelm him with information. Of course, the content placed in the advertising catalogue itself is of great importance – it should be essential, concrete, as well as engaging and concise. Don’t bore with long, dense blocks of text – better bet on interesting sentences, quotations, frames and distinguishing marks. You don’t have to exhaust the topic if it is to exhaust the reader.
– This one should and also . Don’t bore the reader with long, dense blocks of text – better bet on interesting sentences, quotations, frames and distinguishing marks. You don’t have to exhaust the topic if it is to exhaust the reader. In an advertising folder – instead of telling a story – you better show it. Instead of using empty boasts – show specific data – number of clients, research results and relevant certificates. If possible, complete the catalogue with satisfied customers’ opinions – the so-called social proof of equity is an important mechanism for building your credibility.
Instead of using empty boasts – number of customers, test results and relevant certificates. If possible – supplement the catalogue with opinions of satisfied customers – the so-called “important mechanism for building your credibility”. Choose the appropriate format and type of catalogue. The type of paper, print quality and bookbinding processes are also important. Below you will find an overview of the 3 most important types of advertising folders.
Binding of advertising catalogues for companies
Advertising catalogue with stitched binding. In this folder, the way of combining cards is similar to the one known from notebooks – that is staples on the spine. Sewn catalogue is perfect for small advertising brochures – from 4 to 56 pages. You can choose from different formats and types of components – both cover and interior.
In this folder, the way the pages are joined is similar to the one known from notebooks, i.e. the staples on the back. Catalogue with sewn binding is perfect for small advertising brochures – having . You can choose from different formats and types of components – both cover and interior. Company advertising catalogue with spiral binding. Such company catalogues work well as a presentation of the company and its product offer – small and medium-sized companies. Their capacity usually ranges from 8 to 56 pages. Here, the cards are connected by a spiral in the selected colour. The advantage of the spiral-shaped advertising catalogue for companies is the convenient turning of the pages.
. Such company catalogues work well as a presentation of the company and its product offer – small and medium-sized companies. Their capacity is usually from . Here the cards are connected by a spiral in the selected colour. The advantage of the spiral-shaped advertising catalogue for companies is the convenient turning of cards. Advertising catalogue with PUR glued binding. It is a durable book binding, perfect for creating thick catalogues and studies. PUR gluing is durable even if your catalogue is repeatedly carded. The adhesive used does not crumble or lose its properties – even when exposed to high or low temperatures. Usually, glued catalogues are from 48 to 256 pages long.